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战略管理精要：企业生存之道=The quintessence of strategic management：what you really need to know to survive in business/(美)菲利普·科特勒(Philip Kotler)，(美)罗兰·贝格(Roland Berger)，(美)尼尔斯·比克霍夫(Nils Bickhoff)著/时启亮，王炜，陈育君译.-上海：格致出版社：上海人民出版社，2015
