@a企业应对行为对消费者-品牌关系断裂影响机理研究@Aqi ye ying dui xing wei dui xiao fei zhe - pin pai guan xi duan lie ying xiang ji li yan jiu@e基于可辩解型产品伤害危机@d= Research on impact mechanism of corporate response to consumer-brand relationship ending@ebased on defensible product harm crisis@f钟岭著@zeng
@aResearch on impact mechanism of corporate response to consumer-brand relationship ending@ebased on defensible product harm crisis@zeng
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@a基于可辩解型产品伤害危机@Aji yu ke bian jie xing chan pin shang hai wei ji
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@a企业行为@Aqi ye xing wei@x对应@x品牌效应@x消费心理
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@aF713.55@v5
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@aF272.3@v5
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@a钟岭@Azhong ling@4著
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@aCN@c20160615
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@a河南城建学院图书馆@dF272.3@eZ728@f3
企业应对行为对消费者-品牌关系断裂影响机理研究：基于可辩解型产品伤害危机= Research on impact mechanism of corporate response to consumer-brand relationship ending：based on defensible product harm crisis/钟岭著.-北京：经济管理出版社，2015.04
