@a数字营销解析@Ashu zi ying xiao jie xi@e揭开用户数据背后的秘密@d= Digital marketing analytics@emaking sense of consumer data in a digital world@f(美) Chuck Hemann, Ken Burbary著@g宫鑫, 刘婷婷, 杨志芳译@zeng
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数字营销解析：揭开用户数据背后的秘密= Digital marketing analytics：making sense of consumer data in a digital world/(美) Chuck Hemann, Ken Burbary著/宫鑫, 刘婷婷, 杨志芳译.-北京：人民邮电出版社，2014.02
