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品牌突破：如何建立品牌, 穿越喧嚣的市场, 从竞争中脱颖而出/(美)约翰·摩根著= Brand against the machine：how to build tour brand, cut through the marketing noise, and stand out from the competition/John Morgan/任建畅, 游春译.-北京：经济管理出版社，2015.05
