@a蜻蜓效应@Aqing ting xiao ying@dThe dragonfly effect: quick, effective, and powerful ways to use social media to drive social change@f(美) 珍妮·阿科尔(Jennifer Aaker),(美)安迪·史密斯(Andy Smith)著@F(mei)zhen ni·a ke er(Jennifer Aaker),(mei)an di·shi mi si(Andy Smith)zhu@g刁海鹏，赵俐，刘霞译@zeng
@aDragonfly effect: quick, effective, and powerful ways to use social media to drive social change@zeng
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@a蜻蜓效应@Aqing ting xiao ying@e运用社会化媒体的制胜秘诀
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@a传播媒介@x公共关系学
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@a史密斯@Ashi mi si@c(美)@c(Smith, Andy)@4著
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@a阿科尔@Aa ke er@c(美)@c(女，Aaker, Jennifer)@4著
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@a珍妮·阿科尔@Azhen ni·a ke er@bJenniferAaker@4著
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@a刁海鹏@Adiao hai peng@4译
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蜻蜓效应=The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change/(美) 珍妮·阿科尔(Jennifer Aaker),(美)安迪·史密斯(Andy Smith)著/刁海鹏，赵俐，刘霞译.-北京：机械工业出版社，2011.03
